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May 10, 2024

Get a grip! SuperStroke buys Lamkin

By Alabama Golf News Staff
SuperStroke buys Lamkin grips

 SuperStroke, the No. 1 putter grip in golf, will purchase its 100-year-old rival, Lamkin Grips, SuperStroke announced.

Lamkin, a family-owned and family-operated company, began producing leather grips in 1925.  “If there is a grip company that is most aligned with SuperStroke’s commitment to uncompromised research, design, and development … Lamkin has been that brand,” said Dean Dingman, SuperStroke’s CEO.

The acquisition of Lamkin grows and diversifies SuperStroke’s line of grips, the company said.

Longtime owner and CEO Bob Lamkin will continue to serve as a board member and will remain involved in the company.

SuperStroke’s product line  was launched in 2009. Its putter grips are used by more than 600 tour pros and its team of ambassadors includes three-time major champion Jordan Spieth, eight-time winner on the PGA Tour Patrick Cantlay, 2019 PGA Tour Rookie of the Year Sungjae Im, and world-renowned putting coach Phil Kenyon.

To date, SuperStroke grips have been used to earn more than $500 million in major championships and PGA Tour events, the company said.

A key to SuperStroke’s success has been licensing deals with popular sports entities to manufacture grips emblazoned with team logos. SuperStroke has deals with the NFL< NHL, NCAA and Major League Baseball. This year, it is producing a limited-edition line of 2024 PGA Championship grips recognizing the event’s venue, Valhalla, and emblazoned with iconic symbols of the state, including the Kentucky Derby and Kentucky bourbon.

“SuperStroke has become one of the most proven, well-operated, and pioneering brands in golf grips and we could not be more confident that the Lamkin legacy, brand, and technology is in the best of hands to continue to innovate and lead under the guidance of Dean Dingman and his remarkably capable team,” Lamkin’s Bob Lamkin said.

SuperStroke said its putter-grip line is a product of relentless innovation, fueled by feedback from pros, and using signature shapes and sizes, and the latest materials. The company claims its grips connect the golfer and putter like no other product. It said it uses the most comfortable, responsive, and durable materials on the market.

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Featured image courtesy of Lamkin Grips.

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