The National Golf Course Owners Association has released its latest report on the health of the golf business.
TheNGCOA, a trade association dedicated exclusively to golf course ownership and operations, released its latest publication, the 2024 Golf Business Pulse Report.
The report, which was developed and produced in partnership with Sports and Leisure Research Group and is sponsored by Pepsi, examines critical issues that golf course owners and operators are facing today.
The report’s data, analysis and insights on opinions, challenges and emerging trends are essential for business planning in the year ahead.
Continuing the strategy of the inaugural 2022 Golf Business Pulse Report, this year’s edition also incorporates perspectives drawn from in-depth interviews conducted with NGCOA members.
The results show attitudes and perceptions on significant challenges, opportunities and issues, and determine the extent of their impact on golf facility performance optimization.
The report also explores technology, labor issues, inflation, gamification, new player orientation and more, and reveals empirical, attitudinal and operational perspectives, and perceptual gaps and alignment across key constituent groups and varying golf facility segments.
NGCOA members can download the report at no cost. Non-member golf course owners and operators can purchase the report for $99. Visit ngcoa.org/info-centers/research/pulse-report for details.
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Featured image courtesy of the NGCOA
