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January 31, 2024

Golf business roars back at PGA Show

By Alabama Golf News Staff
PGA Merchandise Show

Strong attendance signals bullish 2024

ORLANDO, Florida – More than 31,000 golf-industry professionals from 89 countries and 50 U.S. states came together to meet with more than 1,000 golf companies and brands at the 71st PGA Show in Orlando, Florida, Jan. 23-26.

With the continued upswing in consumer golf participation, the PGA Show signaled a bullish year ahead for the $102 billion golf industry.

Coming soon:

Alabama Golf News staff will report on new products from the 71st annual PGA Show

What began in the trunks of cars during a 1954 golf tournament has grown into golf’s longest-running and largest global business gathering. This year’s event covered 1.1 million square feet of exhibit, demonstration and meeting space within the Orange County Convention Center.

The game’s most recognizable brands and manufacturers, along with more than 350 exhibitors new to the PGA Show, created an unparalleled marketplace to showcase the latest innovations.

Among the tens of thousands of attendees were more than 7,000 PGA of America golf professionals, LPGA and international PGA professionals, representing widespread professional positions in the global industry.

More than 1,000 VIP buyers from 775 golf facilities and mass merchandisers sourced new products and services. They brought $900 million in purchasing power and nearly $2.9 billion in retail sales to the event.

Additionally, more than 900 media from 22 countries reported from the trade-only PGA Show, offering an exclusive inside look to the game’s newest innovations for millions of consumers around the world.

“As someone who has attended the PGA Show for over 30 years, this one certainly had an added excitement around it,” said PGA of America President John Lindert, PGA director of golf at the Country Club of Lansing in Lansing, Mich.

“The golf industry is in a great place and that was very evident this year. The Show is annually the largest gathering of PGA of America Golf Professionals and industry leaders and is the epicenter of golf business. It is also the largest stage in golf for education, career development and professional networking. As an industry, we are better equipped to drive continued growth of this game we all love by coming together annually at the PGA Show.”

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Featured image by Dan Vukelich

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